Building an Online Fitness Biz with No Social Media, Day 2

I find I can write wayyyyyy more content when I'm just posting across my own blog, Substack, and Gumroad. Trying to cross-post and make things fit the appropriate mold for other social media sites is draining, time consuming, and provides little return on that investment.

I'm also just much less distracted. I can finally catch up to reading all my emails sitting in my inbox, reading the articles I have bookmarked, and write more quick notes and ideas on my own website.

My motto in the gym is to focus on fewer things, but do those things better. This is also becoming my motto online – focus on fewer platforms. Writing short articles and creating short videos are what I like doing. I can easily do those 2 things on my website and YouTube. So why bother trying to assert myself anywhere else? I'm just posting into the void on Instagram and Twitter, anyway. 

Do fewer things but do those things better and do them more frequently.

I'm leaning into substack "notes," which seems kind of like a Twitter spin-off. It appears those shorter notes get around to Substack non-followers better than long form articles do on Substack. I'm thinking maybe I should do the same thing on Gumroad and just post it to my site without emailing all these quick notes out.

The key:

Reminding people on YouTube where to find my written work and ending every article, note, and post with reminders to check out my blog, 30minutephysique.com

Since I own that 30 minute physique website, I want to prioritize and get everyone over to that site. It's my home base. It's where I share ALL of my content. 

Blogs are out of style, unfortunately, but they're not yet dead, and I'm hopeful that other people are getting sick of the current state of social media and will find their way back to clean, privately owned websites and old school blogs. 

We'll see.